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Rohrer Manufacturing
ESPN TV Commercial
With their marketing budget down 18% from 2008, Rohrer Manufacturing looked to Every Idea Marketing for help maintaining sales of their pneumatic t-post drivers.
- A cross-platform strategy was implemented to increase online traffic to the existing ecommerce site. This was accomplished through updates to the site’s layout, SEO and PPC efforts, presence on YouTube and FaceBook, and targeted e-newsletters. A media campaign was also run during ESPN’s Wrangler National Finals Rodeo.
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- Sales increased by 14% over 2008
- Online traffic increased by over 15%
- E-Newsletters well received - 46% open rate, 20% click rate
- New retailer in Australia attributed to online efforts
