HUNGER COALITION CENTRAL OREGON
POINT OF SALE REDESIGN
Reinvigorate Hunger Prevention Coalition of Central Oregon's Point Of Sale placard with a new design that would capture more attention and generate more sales when displayed at a grocery counter.
- To foster local support and tug on the consumers’ heart strings, Every Idea Marketing used a photograph of the local mountain range and a local child holding a plate with outstretched arms. This would help ground the fundraising to the local community and would let them know that everything is local based.
- Increase in raising funds throughout the Central Oregon region was accomplished. Hunger Prevention Coalition of Central Oregon has given out nearly $500,000 to feed the hungry.