Newport Ave Market
Communicate details clearly to customers regarding a new technology replacing the existing loyalty program where customers received discount stamps for each purchase. Goal = 3,500 subscribers in 3 months.
- A transitional approach was employed that first announced the end of the stamp program and that the days of licking stamps were over. Then the campaign touted the new program as the "tasty" way to shop, communicating to customers the core program differences of increased convenience and savings.
- 1,000 subscribers first day of signup
- 4,224 subscribers in 30 days
- 5,500 subscribers in 3 months