Lifetime Achievement Auction
Produce an effective direct mail campaign and catalog to celebrate Tillman’s Lifetime Achievement Auction. This auction was extremely special; they were selling the entire Alpaca herd they had spent their lifetime breeding.
- A series of memorable postcards were created to pique interest in the auction. These cards utilized a clever textural message to a targeted list. A sale catalog was developed and customized to their alpaca herd. This was an extensive print piece that included alpaca pedigrees, other noted information and a photo of each animal.
- Auctioneer deemed the catalog the best he’d ever seen
- Alpaca auction was the most successful to date in the U.S.
- The Tillmans received top dollar for their animals and named Every Idea Marketing as the best investment made