I’m confused – what’s this social media thing all about and how can it help my business?

As a small advertising agency in Bend, Oregon, we’ve heard it many times before. Small business owners are skeptical about using social media marketing, especially making it a large portion of their marketing budget. But the thing is, it works! You’ve probably heard it works too, but you are still considering the advantages. We’ve done our homework and we want to share with you what we feel are the most important ways that social media can grow your business.

 

Spread your message – you can share fast and easily, not to mention you increase your business’ brand awareness quickly with the right targets.

Almost everyone is online – they are easy to reach, plus you can cast a wide or very small net. You can pinpoint your target to a select audience and widen the reach as much as necessary to get your name out there, targeting through ads is very customizable.

  1. Two-way communication is in abundance and it’s key – social media is a great way for your customers to reach out to you and it’s also easy for you to respond to them. You can easily create a dialogue that you aren’t always able to make in other marketing forms.
  2. Rev up your credibility – when you are everywhere you get noticed. Being everywhere on social media not only drives traffic to your website, but it also boosts your search engine rankings in places like Google.
  3. Build your e-newsletter list – as you drive customers to your website you can make it easy for them to sign up for your e-newsletter, which is a great way to stay in touch with their inbox once or twice each month.
  4. Easy for potential clients to get to – these days people spend an abundance of time on the web researching companies, and your social media pages give them a glimpse of who you are as a company.
  5. Audience Awareness – it’s measurable! The analytics are insightful and provide great feedback on demographics of the people looking at and interacting with your content and you can even learn about their interests by viewing their other page likes.
  6. Effectively target new clients – it’s easy to take what you’ve learned from your analytics and easily target similar demographics and psychographics, and you can continue on in this manner until you pinpoint exactly who your ideal customer is.
  7. Instant feedback from customers – customers can respond to your messages instantaneously. Social media is a great place to read reviews about your company and make the changes necessary to increase your customers’ perceptions of your services or products.
  8. Learn about your competition – you can take a close look at what your competition is doing and react to or learn from what they’re doing and be the one to set a new precedence.

“My business has grown since I started working with Every Idea Marketing in Bend, Oregon. They designed a logo for my business and customers say it’s great. They also set up my website and Facebook page; both have been worth every dollar I spent. I’ve reached more customers than I thought possible. Kasey and Kymala have been my backbone when it comes to my marketing needs. They make my business look professional and I have many customers often say that my crew looks great with their matching hats and shirts. I would highly recommend using Every Idea if you need help marketing your company and increasing your sales.” – Jake Robinson, owner of All Aspects Fencing

“The world of advertising has changed drastically in the 20 years I have been working with Every Idea Marketing.  They have helped me successfully navigate the changing times, keeping the face of Eastlake Framing vibrant and relevant in this current age of websites and social media.  I could not have maneuvered through the last 2 decades without them by my side.  They are an invaluable member of my professional team.” Deb Spicer, owner of Eastlake Framing LLC

Now that you know how it helps, how can we assist your business build its online presence? Contact us today for a free consultation at ideas@every-idea.com.

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