Newport Ave. Market – Worth the Detour

What to do when jackhammer season arrives? Make it worth the customer’s while to brave that noisy gauntlet and shop at Newport Ave. Market anyway. Every Idea’s Worth the Detour campaign focused attention on the bright side of ongoing Newport Avenue construction: The great food at the end of the journey! Increasing customer counts and communications, the Every Idea team executed a multimedia campaign that created an oasis of calm throughout the various phases of construction.

conceptualization • design • print • in-store displays • TV • radio