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THE WORK
CASE STUDIES
We are Every Idea
At Every Idea, we believe the best work comes from smart strategy, creative thinking, and collaborative partnerships. We should know—we’ve been doing this a while now. We’re one of Central Oregon's longest running ad agencies and a Woman Owned Small Business. We were born in 1991, bringing service and results to the hundreds of clients we’ve helped grow over the years. We pride ourselves in deeply rooted, long-term client relationships (sometimes an anomaly in this business) and we have a track-record of creating ideas that drive results for our clients.
We’re Not your Everyday
Marketing Company
We’re not merely a group of designers, writers, and planners. We are a creative marketing company and ad agency passionate to craft the modern story for your brand. We have strong relationships with key partners to help serve client needs.
Why We Exist?
Because we truly care about our clients’ businesses and success while getting to know them as friends and colleagues (sometimes they feel like family!) and establishing a tremendous amount of trust. We mean it when we say our ideas equal results. Just ask our clients.
We Can Do It!
The perfect tagline, a killer logo, or an integrated advertising campaign can take your brand from ho hum to full-on-famous! And, our team will lead the way. Call, email, stop by, send a carrier pigeon—whatever works, let’s get in touch.
Get Inspired
Click on the squares below to get details on some of Every Idea’s most impactful campaigns. From brainstorming to design, copywriting to ad placement, public relations to merchandise, and social media to brand awareness, we’re your one-stop shop for all things imaginative, inspired and inviting.
Our Services
What We Do Best
We're full of talent, not BS! Here’s a high-level overview of our core services. Of course if you don’t see your needs listed here. Never fear.
We pride ourselves in doing stuff no one else does! Need a life size purple cow at RDM, stat? We’re on it. Need some rocks, sticks, and branches to bring the outside into your store for a promo? We’re on our way. You get the idea.
Here’s a list of core marketing stuff, though.
• Brand Strategy and Development
• Corporate Identity Development and Design
• Website Development, Content Creation and Design
• Social Media Strategy, Content Creation, Implementation,
and Management
• Email Marketing Content Creation and Design
• Marketing Communications Planning and Implementation
• Advertising: Digital, Broadcast, Print, Out-of-Home
• Collateral Content Creation and Design
• Packaging Design
• Point-of-Sale Design
• Media Research, Planning, and Buying
• Product Development
• Research Consultation
Our Approach
How We Do Things
Creating great marketing programs and generating big ideas that stick takes talent, experience, and expertise, not to mention a well-oiled team like ours. At Every Idea, we approach everything we do from a sound and proven process that not only achieves results, but makes for happy clients again and again and again.
Our step-by-step approach looks a little something like this:
• Audit current marketing program
• Interview key stakeholders for insights—gathering info from teams on the front lines of your business is invaluable
• Analyze other data or research available to augment our understanding of your business, target audiences, and competition
• Define marketing objectives that roll up to overall business goals
• Develop buyer personas—humanize your audience, identify what makes them tick
• Write creative brief outlining insights, target audience, their current perception of your brand/offering, our desired perception
• Give life to ideas, design and copywrite concepts
• Create integrated campaign elements
• Media and PR: plan and implement earned, owned, and paid media
• Monitor performance against objectives
• Report quarterly and adjust strategies based on outcomes
• We’ve got you covered—our Client Service and Creative Service teams are always on and ready to help.
Wendie Every
Principal & Founder
- Ambitious & creative
- Zealous about strong relationships
- She is the idea in Every Idea
- More than 30 years of experience
- Oversees all aspects of client service & development
- Passionate about cooking
Penny Eddington
Operations Manager
- Detail-oriented, extremely caring, and has been with Every Idea for over 12 years
- Production background, but over 30 years in
accounting, she stays focused…whatever the task - Our IT source & back-up support
- Problem solver and proofreader extraordinaire
- Enjoys working with her hands and loves puzzles whether number related or 1,000 pieces
- She’s crafty, loves golf, kayaking, cooking, and camping
Kasey Every
Account Manager
- Driven & motivated
- Strategic superstar
- Event planning junkie
- Keeps everyone & everything on task
- Bachelor’s in Business Administration & Marketing
- Over 12 years’ experience
- Barrel racing & team roping mama
Steve Tosi
Graphic Designer
- Bachelors from Oregon State University
- Lightning fast production artist
- 20+ Years of Print Experience
- Enjoys the Outdoors
- A Local Since 1977
Ashley Kendall
Social Media Manager
- Mom, Business Owner, Photographer, Videographer, & Social Media Manager
- Class of 2022 Cowgirl Magazines 30 Under 30 recipient
- Loves the western industry and all things it entails. Especially loves marketing for the industry and educating the public through social media strategies
- Professional Rodeo Cowboys Association Member and Photographer
- In my free time I enjoy showing reining and cutting horses and spending time with my kiddo
Phil Krooswyk
Web Consultant, Designer & Developer
- Internet Jack-of-all-trades
- Helps clients identify and accomplish online goals
- 20+ years of website-building experience
- Fairly obsessed with New Technology
Give Us A Ring:
541.383.2669
Our Clients
Brands We've Worked With
