Dry Canyon Wine Salt

This woman-owned family business creates small-batch, hand-crafted gourmet wine salt blends to elevate flavors from meh to marvelous. So when our client wanted to promote her first-ever business venture, she knew she had only one chance to get it right for Dry Canyon Wine Salt. Contacting Every Idea with a desire to give a nod to her roots in Redmond, Oregon, she retained the team for logo development, packaging, testing, placement research and more.

conceptualization • design • labels and packaging • product testing • sales research