Crooked River Roundup

The pride of Prineville, Oregon, Crooked River Roundup was looking for a refresh. Every Idea developed a new brand for the rodeo and races, edited a new website, created marketing collateral and designed a merchandise package that included sales of hats, souvenirs, shirts, and more. With stronger brand awareness and event continuity, the Crooked River Roundup team kicked up its heels at the final results, which also included:

Young Guns (Youth Program): Here the Every Idea team created and managed the Young Guns program from the ground up, recruiting sponsors, establishing ground rules/qualifications processes, managing contestant entries, determining awards and prizes, communicating with stock contractors, and designing all marketing pieces plus public relations/media outreach/interview coordination.

Spirit of ’76: To celebrate Crooked River Roundup’s 76 th anniversary, the Every Idea team revolutionized some design elements to honor the great history and hope-filled future of this mainstay event.

conceptualization • design • copywriting • marketing plan • public relations • banners • merchandise