Arena Boss™

In another instance of having the advertising idea but requiring more expert execution, inventor and business owner Jeff Haylett reached out to Every Idea to promote his latest brainchild: A tool that can loosen and repack hardened soil to maintain safe arena riding conditions. Touted as having the ability to take your ground to a whole new level, the Arena Boss™ keeps surfaces even and groomed… and the Every Idea team capitalized on this with a new tagline, merchandise, banners, rack cards and social media.

conceptualization • logo • copywriting • print • mailing • social media • merchandise