Challenge:

New grocery store, My Fresh Basket in Spokane, WA, was three months away from opening day and they needed a name for their shopper loyalty program and to finalize program identity and logistics. They also needed to execute their new store logo within a fresh and contemporary campaign look and feel to draw attention and excitement for the store’s opening.

Insight:

The loyalty program needed to be simple yet compelling enough for shoppers to want to sign up and find value in becoming a member. The in-store cash back on purchases, couponing, and convenient recipes were top-notch benefits. Communicating this value with simplicity and clarity, while at the same time being motivating, were of the utmost importance.

Solution:

Every Idea concepted the My Fresh Basket Fresh Rewards Loyalty Program identity, along with naming the coveted in-store cash, Basket Bucks. We designed the card graphics, created the tagline “Loyalty has its privileges” to drive home the special benefits card-carrying members received, and developed in-store signage to draw awareness about the program. We also created tradeshow graphics and collateral, as well as print ads and outdoor billboards to drive customers to the store.

Results:

My Fresh Basket signed up almost 2,500 loyalty program members within the first 2 months. The fresh, clean graphic style and friendly copy helped to build a strong brand and loyal following for Spokane’s freshest grocery store. My Fresh Basket continues to be the best grocery store in town.