Idaho Barrel Futurity (IBF), an annual event held the first weekend of May, is the largest barrel racing weekend in the state of Idaho with over 250 contestants from 12 states. IBF asked Every Idea to design a logo that clearly stated “Idaho” and “barrel racing” without looking like everyone else. We knew they needed a new identity that matched their energy and bold brand. The new logo will be used in apparel, advertising, collateral, website, social, awards, and more.