Every Idea Marketing was excited to develop a look and feel, along with a voice, for the 1st Annual Redmond Crab Crack. Once we had a brand identity, we generated eye-catching marketing materials that included posters, print advertising, social posts, and event signage, all to promote this remarkable block party, feast, fundraiser, and community gathering, all rolled into one. The event sold out in under three weeks with proceeds benefiting several high school programs in Redmond. We call that a successful Crab Crack!