Several calls from customers asking questions that took up a great deal of staff time and should have been easily answered on the website. Rohrer was losing sales because of the information barrier and confusion.
Customers were getting tripped up on the part or driver they needed for the job and abandoning the website quickly. They just needed a little help and guidance, and the only way they knew to could get it was by calling.
Redesigned website, smarter navigation, and an enhanced interactive user experience by asking visitors to answer a few easy questions to help them drill down to the exact post driver and/or part needed.
Client advised calls with questions are down dramatically in the first two months of site launch, the staff is working more efficiently, and sales are up.