Rohrer Manufacturing

Print, Web & Social

Challenge:

Several calls from customers asking questions that took up a great deal of staff time and should have been easily answered on the website. Rohrer was losing sales because of the information barrier and confusion.

Insight:

Customers were getting tripped up on the part or driver they needed for the job and abandoning the website quickly. They just needed a little help and guidance, and the only way they knew to could get it was by calling.

Solution:

Redesigned website, smarter navigation, and an enhanced interactive user experience by asking visitors to answer a few easy questions to help them drill down to the exact post driver and/or part needed.

Results:

Client advised calls with questions are down dramatically in the first two months of site launch, the staff is working more efficiently, and sales are up.