Challenge:

Increase brand awareness within the community. Change the misperception that BTI is a “small town” school and for students who won’t attend a university, instead of a thriving college for technical training and education.

Insight:

BTI is changing education in Eastern Oregon. They are providing innovative, successful, and technical training and experience. Ultimately, BTI is helping to create thriving communities, through the quality of their workforce.

Solution:

Redesign the BTI brand to stand out against the competition and position them as a “next generation education provider.” Communicate and create brand awareness across all markets and build a strong community of supporters and advocates.

Result:

BTI is building strong ties within the community, the region, and the state. In fact, other institutions such as Marylhurst University and Eastern Oregon University (EOU) are so impressed with BTI’s progress, they have now established partnerships to provide additional offerings. Classrooms are filling up and BTI is providing economic growth through its quality, newly trained workforce it is helping to produce.