Newport Avenue Market: Campaign Strategy

Newport Avenue Market

Campaign Strategy

Challenge:

Increased competition from other grocery stores and online shopping options.

Insight:

No one has the expertise and experience Newport Avenue Market employees do. They are experts in food, beverages, and gifts and have knowledge no other store in town has, not to mention their stellar service.

Solution:

Communicate in all channels that Newport Avenue Market employees have the answers to shoppers’ questions and will guide all grocery needs with their expertise and drive to help. Plus, point out they are employee-owners and care about every single aspect of the business and customer experience.

Results:

New campaign received rave reviews immediately. Website visits and time spent on site are both up, as are sales.

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Life Is Short. Eat Good Food. This sums up Newport Avenue Market to a tee. With our hands-on management of Facebook, Twitter and Instagram feeds, Newport Avenue Market has doubled their ROI in online marketing. Building community, connecting with customers, and boosting business is the name of the game, and we are helping them win every day. Here at Every Idea, we are careful to create custom content for each social media platform while being conscious of the target market at the receiving end of each channel to speak as directly to them as possible. We also ensure that your customers are getting feedback promptly when they reach out to you via social media.