Oregon Country Beef stands proud of their 40-year commitment to sustainable, humane and stewardship-based practices, and offers their products exclusively in Bend at Newport Avenue Market. Their excellence demanded strong taglines and direct messages. “Beef, rarely this well done” so you can “feel good about your burger” taglines were created by the Every Idea team to call upon the consumer to buy Oregon Country Beef. Delectable photos and strong calls-to-action were used in our designs for a billboard and print ads, to drive readers to the only location in Central Oregon for purchasing.