Category: Branding

Insta – what?

Social media has been setting trends in marketing over recent years. Last year, visual marketing became the buzzword driving the marketing plans for many businesses. You may have wondered what your options were and why these new content drivers were important. Today we are digging into some of the basics of Instagram for what to [...]
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How Do Guidelines Protect My Brand?

In March, we discussed some common branding terms: brand, logo, and brand identity. Once you have your branding in place, it’s important to build your presence. Your brand’s primary asset is your identity. With more platforms to deliver your message through, consistency will be key as you begin to roll out this identity. Brand guidelines […]

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I already have a brand; err, I mean logo – what’s the difference anyways?

What do we have and what do we need? These are two questions we hear when we meet with clients. Put very simply a logo is what people see when they see your company, a brand, is what people say about you when you are out of the room. Today we’re diving in to talk […]

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It’s a Westside Welcome for Saginaw Sunset!

  We always love a challenge and we love learning about new things. Being at the top of our marketing game is pivotal to our business and so is research. Saginaw Sunset, specializes in custom, green home-building; which wasn’t always our forte. With Jim & Nunzie, we had the opportunity to learn more about green […]

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Rosewood Ranch

Every Idea Marketing Behind Branding For Rosewood Texas Raised Wagyu Beef

Every Idea tapped by Rosewood Ranches Building on their agricultural background, Wagyu beef branding experience, and love of good food, Every Idea Marketing was honored to be selected as the agency to assist Rosewood Ranches and the Jack Rose Cattle Company with the branding and launch of their new Rosewood Texas Raised Wagyu Beef products. […]

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Putting a Plan into Action

Every Idea Marketing had the privilege to dive into the world of decorative lighting with Brian & Michelle Nicholson, of Michi Designs, and Kleve Kee, of Oregon Manufacturing Extension Partnership. Through extensive research, interviews with designers, sales representatives and clients, and some intense brainstorming, a three-phase marketing plan was developed to shine a new light […]

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Day of photography

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The hidden entry

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Do you have a logo or a brand?

Take a moment and look at your company’s logo, its ok, I’ll wait… Now, ask yourself some questions. Does this mark communicate my company’s focus? Do I even have a focus? Does it define the company and showcase my points of difference? When you picture your company in your head, do you see your mark? […]

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