In March, we discussed some common branding terms: brand, logo, and brand identity. Once you have your branding in place, it’s important to build your presence. Your brand’s primary asset is your identity. With more platforms to deliver your message through, consistency will be key as you begin to roll out this identity. Brand guidelines […]
What do we have and what do we need? These are two questions we hear when we meet with clients. Put very simply a logo is what people see when they see your company, a brand, is what people say about you when you are out of the room. Today we’re diving in to talk […]
We always love a challenge and we love learning about new things. Being at the top of our marketing game is pivotal to our business and so is research. Saginaw Sunset, specializes in custom, green home-building; which wasn’t always our forte. With Jim & Nunzie, we had the opportunity to learn more about green […]
Every Idea tapped by Rosewood Ranches Building on their agricultural background, Wagyu beef branding experience, and love of good food, Every Idea Marketing was honored to be selected as the agency to assist Rosewood Ranches and the Jack Rose Cattle Company with the branding and launch of their new Rosewood Texas Raised Wagyu Beef products. […]
Every Idea Marketing had the privilege to dive into the world of decorative lighting with Brian & Michelle Nicholson, of Michi Designs, and Kleve Kee, of Oregon Manufacturing Extension Partnership. Through extensive research, interviews with designers, sales representatives and clients, and some intense brainstorming, a three-phase marketing plan was developed to shine a new light […]
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Take a moment and look at your company’s logo, its ok, I’ll wait… Now, ask yourself some questions. Does this mark communicate my company’s focus? Do I even have a focus? Does it define the company and showcase my points of difference? When you picture your company in your head, do you see your mark? […]