Holidays in Central Oregon are a time for us to surround ourselves with family and friends, and be given the opportunity to remember what’s important. Every Idea reminds you to remember others at this time of year.
In March, we discussed some common branding terms: brand, logo, and brand identity. Once you have your branding in place, it’s important to build your presence. Your brand’s primary asset is your identity. With more platforms to deliver your message through, consistency will be key as you begin to roll out this identity. Brand guidelines […]
Throwing it back to a discussion we had a few years ago that we still feel is applicable to marketing today… Ok, everyone knows the saying… Ready, Aim, Fire! But, when it comes to marketing, why do many companies seem to Fire, Aim and then Ready themselves? We’ve seen it time and time again, companies […]
I don’t remember where I got this, but it reinforces that you always need to keep that ‘we can do anything’ attitude… especially when brainstorming. When brainstorming, there is only one thing to remember: THERE ARE NO BAD IDEAS. Following are some un-thinking words that can squash the brainstorming process. “We’ve never done that before.” […]
Making the bridge between printed media and the web has just gotten a whole lot easier through the use of QR (Quick Response) Codes and smartphones. Just scan the QR Code with your scanning enabled smartphone and the printed code comes alive and takes you online to just about anywhere or to anything. Here are […]