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My Fresh Basket: Loyalty Program & Identity, Print Advertising, Display, In-Store Signage
My Fresh BasketLoyalty Program Name and Identity, Print Advertising, Display, and In-Store Signage Challenge: New grocery store, My Fresh Basket in Spokane, WA, was three months away from opening day and they needed a name for their shopper loyalty program and to finalize program identity and logistics. They also needed to execute their new store [...]
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Newport Avenue Market: Campaign Strategy
Newport Avenue MarketCampaign Strategy Challenge: Increased competition from other grocery stores and online shopping options. Insight: No one has the expertise and experience Newport Avenue Market employees do. They are experts in food, beverages, and gifts and have knowledge no other store in town has, not to mention their stellar service. Solution: Communicate in all [...]
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Saxon’s Fine Jewelers: TV, Print, Outdoor, Social Media
Saxon's Fine JewelersTV, Print, Outdoor, and Social Media Challenge: Millennials are re-writing many rules, and jewelry shopping and engagements are no exception. They don’t follow a linear path to life’s milestones like generations before them. So, reaching millennials at the right time with the right tone is paramount for brands, especially a mature, high-end, Bend [...]
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